How I Sold 1430 Sheridan St in 10 Days: My Active Marketing Approach
Hi, I’m Roman Ivanov, a leasing agent with a proven track record for getting results. I recently sold a property at 1430 Sheridan St, Unit 27G, Hollywood, FL, after it had been listed with another agent for over six months with no success. How did I do it? While the previous agent relied solely on listing the property on the MLS and waiting for the right buyer, I used my active marketing approach and generated an acceptable offer in just 10 days—at 98% of the list price.
Here’s a breakdown of my marketing strategy that sets me apart:
1. Social Media Video Marketing
I create engaging and visually appealing videos of the properties I list and share them across platforms like Instagram, Facebook, and YouTube. These videos target local realtors and buyers, showcasing the best features of the property to a wide audience. Video content has been proven to increase engagement and attract more qualified leads.
2. Targeted Social Media Ads
In addition to organic social media posts, I run paid social media campaigns on platforms like Facebook and Instagram. I set specific demographic and geographic parameters to ensure the ads are seen by buyers who are most likely to be interested in a property like this. This approach delivers higher engagement and better-targeted exposure.
3. Email Campaigns to Local Buyers and Realtors
I have an extensive database of potential buyers and real estate agents in the area. For this property, I crafted a series of personalized email campaigns highlighting the key features of the home, such as its proximity to Hollywood Beach and the stunning garden views. I also ensured the messaging resonated with what local buyers are looking for.
4. Hosting Virtual Open Houses
Given the increasing importance of online presence, I host virtual open houses using platforms like Zoom and Facebook Live. For this property, potential buyers could view the home from the comfort of their own homes, ask questions in real-time, and schedule private in-person viewings.
5. Collaborating with Influencers
For this listing, I collaborated with local influencers in the real estate space to feature the property in their content. Influencers often have a significant following of prospective buyers, helping to boost interest and exposure.
6. Real Estate Listing Websites Beyond MLS
While MLS is a common platform, I go beyond by listing properties on other high-traffic websites like Zillow, Realtor.com, and Redfin. This ensures the property gets maximum exposure to people who may not be actively searching the MLS.
7. Targeted Phone Calls to Buyer Leads
I don’t just sit back and wait for offers—I pick up the phone. For this property, I contacted interested buyers and agents who I knew were looking for properties in the Hollywood area. Personal outreach always leads to stronger connections and faster results.
8. Custom Property Website
For high-profile listings, I create a custom property website dedicated to showcasing all the features of the home, including high-quality photos, videos, virtual tours, and neighborhood information. This makes it easy for potential buyers to share the property with others and helps differentiate it from other listings.
9. Optimized SEO Blog Content
By writing blog posts (like this one!) and optimizing the property’s description for SEO, I drive organic traffic to my website and increase visibility. These posts are targeted toward buyers searching for properties in Hollywood, FL, and specific features like “beachfront condos” or “garden view homes.”
10. Partnerships with Local Businesses
Finally, I partnered with local businesses, including home staging companies, interior designers, and landscapers, to create attractive packages that enhance the appeal of the property. Buyers are more likely to envision themselves living in a home that has been thoughtfully presented.
Results Speak for Themselves
With these strategies in place, I was able to generate substantial interest in the property and secure an offer in less than 10 days. It’s all about being proactive and taking control of the marketing process, rather than relying on passive strategies.
If you’re thinking about selling your home, don’t settle for just listing it on the MLS and hoping for the best. Let’s talk about how I can use my active marketing techniques to get your property sold quickly and at a great price.
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